Why Advertise on TV?

Firstly, here are some stats to back up your decision to come and consider TV advertising:

TV has unbeatable scale and reach. No other form of advertising can build scale as quickly and powerfully. This is crucial as no-one can truly predict who might end up a customer. Advertising with mass reach builds brand desirability and creates fame, which is the most effective advertising strategy. Total TV in Ireland reaches 94.4% of the population in a single month.

TV is brand safe. TV in Ireland is full of wonderful, high-quality content which broadcasters invest in heavily. This, alongside the tight regulation which governs TV content and advertising, makes it a safe environment for viewers and brands.

TV advertising is now more effective than ever. Television is rocket fuel for brands. It is irreplaceable and there is nothing waiting in the wings that can do what TV does. Whether in the short term or the long, it delivers the most profit at the greatest cost-efficiency and for the lowest risk.

Now that you are convinced that TV advertising is for you, next let’s convince you why to choose Virgin Media Television:

Virgin Media Television is Ireland’s largest commercial only TV station. Since our inception in 1998 as TV3 we have grown to become one of Ireland’s most loved networks. Across our 3 channels, Virgin Media One, Virgin Media Two and Virgin Media Three, we have a variety of viewer favourite shows which air exclusively on VMTV such as Coronation Street, Emmerdale, Ireland AM, The Six O’Clock Show and many more. On average Virgin Media Television reached 74.6% of the population in Ireland every month.

Virgin Media Television also offers a bespoke service to every advertiser that works with us. You can come to us with your needs/wants and we will offer you a dedicated expert to liaise with and tailor a package exactly to your liking and to suit you specifically.

With 36.5% of all ads viewed on Irish television in 2021 viewed on Virgin Media Television stations, we are the best place for you to advertise and reach your desired target audience.

How do I get started?

So now we have finally convinced you to advertise with us. We just need a little more information, and you are well on your way to your maiden voyage into advertising on Virgin Media Television:

• Do you have a rough idea of a budget you have to work with? No worries if not we can put together some options for you.
• Do you have ad copy for TV? If so, what second length is it? If not do you require ad production?
• VMTV can provide ad production using our dedicated internal creative experts if needed just let us know and we can include that in our proposals to you.
• What specific months do you want to advertise during? Again no worries if you don’t have specifics here we can put some options together.

Would you be looking to target the masses through regular TV advertising, are you considering more of a partnership through a content piece on Ireland AM/The Six O’Clock Show, a sponsorship or would you be looking at a more specifically targeted campaign (e.g. by county) that we could utilise our AdSmart offering?

We can offer a range of products and opportunities to suit all advertisers. Check out all our products here.

Please remember we are here to help so please get in touch on clientsolutions@virginmedia.ie

We are really looking forward to working with you.