Brand Licensing

What is Brand Licensing?

Brand Licensing gives permission to a client to align themselves with one of our shows through usage of the logo i.e., Love Island.

Unlike a sponsorship deal where we align the title sponsor with our own activity around a show, brand licensing allows the client to decide on where and when they want to use the show branding for their own marketing activity outside of VMTV platforms.

What can a brand license be used for?

Websites 
PR – explicit partnership terminology
App
Experiential
On pack
Point of sale
Comms and marketing
CRM, newsletters
Live social commentary
Use of brand with influencers

The agreement is valid for 1 month either side of the show. 4 months in total.

Categories Available: 

Travel / Airline 
Sporting Retail 
Drinks 
Smartphone 
Skincare / Tanning 
Hair Care 
Telco 
Health Food 

We are currently selling Brand Licensing packages for Love Island.

Gold Package Includes - €75,000

Website
PR
App
Experiential
On Pack
Point of Sale
Direct mail
CRM/Newsletters
Social media
Live Social commentary
Influencers

Platinum Package - €100,000 

Gold Package + Usage of assets on TVC

For more information, please contact clientsolutions@virginmedia.ie or your agency rep.