In Show Content
Ireland’s first Television breakfast show and now a firmly established favourite, Ireland AM airs daily on Virgin Media One from 7am-11am Mon-Fri and 9am-12pm Sat & Sun.
Ireland AM is the perfect platform to bring your brand to life with an endless range of commercial opportunities including in show branded content and sponsored segments.
Branded Content:
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6–8-minute branded content segment on Ireland AM.
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Brand will receive 2 x brand mentions delivered by the contributor*.
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The clip will be cut and shared with brand for their own use on social once it has aired.
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Clip will be posted to Ireland AM’s Facebook page tagging the brand.
*Provided by client and fees not included in overall cost.
Cost: €7,000 per segment
Click here to view an example.
Sponsored Segments:
Become the Sponsor of specific content on Ireland AM
We have an exciting opportunity to sponsor a particular strand of segments within the Ireland AM e.g., cookery, health, travel, beauty, showbiz, garden, fashion etc.
This activity is ideal for brands who would not naturally align to a product-based segment on the show. Based on the detail of the content we will work with the brand and Ireland AM to determine the branding that will be included in the campaign.
Example of content includes but is not limited to:
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Fashion, Beauty, Showbiz, Soap watch
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Cookery, Travel, Eco, Environment
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Current affairs, Brexit, Business, Mortgage, Finance, Property
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Tech, Gadgets, Toys
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Health, Wellness, Fitness, Sleep, Sex & Relationships
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Home, DIY, Garden
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Back to school, Parenting
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Wedding, Camera Club
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Pete the Vet, Animals
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Motoring, Sports, Women’s Sports, Olympics
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Opportunities for Outside Broadcasts and Miniseries available
Click here to view an example.
The Six O’Clock Show – Branded Content
The live, fast-paced, and witty show airing from Monday to Friday from 6-7pm each week. The show chats to some of Ireland's biggest celebrities, highlight consumer affairs while providing chat, live music, cooking, entertainment, showbiz, and technology updates.
The Six O’Clock Show is a fantastic platform to bring your brand to life with a wide range of commercial opportunities including in show branded content and sponsored segments.
Example of content includes but is not limited to:
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Cookery segments (6-8minutes, brand mentions, product placement opportunities)
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Music segments, hub with guests sponsored by X
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Nature, Environment
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Pop Culture, Showbiz, Celebrities
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Events Guide
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Consumer Affairs
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Options for mini-series VTs with logo placement / branding
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Opportunities for Outside Broadcasts available
Cost: €5,000 per content segment
Click here to view an example.
Celebrate Occasions on our daytime shows
There are a range of different opportunities to showcase your brands on our daytime shows for all the occasions we love to celebrate throughout the year.
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Easter
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Mother’s Day
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Father’s Day
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Paddy’s Day
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Pancake Tuesday
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Valentine’s Day
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Back to School
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Halloween
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Christmas
Timestamps
Associate your brand with a certain time of day across the three Virgin Media Television Channels. Timestamps are the sponsorship of the time/hour on any/or all VMTV channels.
Timestamps consist of ‘It’s almost 8pm, time to grab a snack before the next show starts, Snacktime on Virgin Media One in partnership with “your brand”.
It’s almost 9pm, time for a refreshing moment before the next show starts, refreshing moments on VM2 in partnership with “your brand”
Cost – Price on request
Production: Suitable to a creative brief and depending on what assets are available.
Click here to view an example.
Tips
Tips are a unique activation where we create a campaign that offers viewers advice on a range of different topics and sponsored by your brand.
The campaign will consist of tips that are short videos, 15” in length with a branded endboard ‘brought to you by X brand’.
Tips air four times per day across the three Virgin Media Channels for one week.
- Q1 - €18,000
- Q2 - €20,000
- Q3 - €15,000
- Q4 - €26,000
Production is not included.
Click here to view an example.
Competitions
In Show Competitions
In Show Competitions are a 60 second promotion in the hugely popular Ireland AM or the ever entertaining Six O’Clock Show on Virgin Media One.
Your brand will run a weeklong promotion across Ireland AM or the Six O’Clock Show for a week of your choosing. The competition will give a lucky viewer at home the chance to win an amazing prize. For example, a short break, away or a cash prize all with thanks to your brand. The 60” promotion will air daily on Ireland AM/ The Six O’Clock Show. Production of the promotion will be created in house using your brand existing assets alongside your key messaging.
An In Show competition is a great way to reach a maximum number of viewers while they are watching one of their favourite shows. It also provides a great platform to drive interaction with your brand.
Media Fee Ireland Am (7days) – €7,200
Media Fee the Six O’Clock Show (5days) - €5,000
Prize is provided by the brand and should be to the value of €2,000
Click here to view an example.
Cross Station Promotion
A cross station promotion is a competition that airs across the three Virgin Media Channels.
We will create a 30” competition using your brands exiting assets and it will air four times per day, per channel, for one week or it can be extended for longer as requested. Production of the promotion will be created in house using your brand existing assets alongside your key messaging.
This promotion will tell viewers to text or call in to be in with a chance of winning a fantastic prize with thanks to your brand.
Cost for one week
- Q1 - €24,000
- Q2 - €27,000
- Q3 - €28,000
- Q4 - €46,000
Click here to view an example.
Ident Takeovers
Are you looking for a visual and impactful brand awareness activity? An Ident Takeover allows your brand to take over the Virgin Media One and/or Two Ident for a selected period. Our creative team in house will incorporate your brand assets together with our Virgin Media One or Two’s logo to produce this bespoke creative. An Ident is 20 seconds in length and airs at the top of every programme on the selected channels from 7am – 2am each day.
Cost for one week
- Virgin Media One - €25,000
- Virgin Media Two - €15,000
- Production - €10,000
Click here to view an example.
Countdowns
Countdowns are 10” VTs that air across the three Virgin Media channels with different versions depicting ‘10 days to go. 9 days to go’ etc.
We can create these in house and can produce as many versions as are needed if the campaign is to run over two weeks, etc.
This activation is especially ideal for the release of new movies.
Click here to view an example.
Product Placement
Outside Broadcast
Sponsored Menu Boards
The Menu Board is a 20” presentation filler piece that is always inserted before the beginning of a programme that advertises that night’s upcoming content. Menu boards can advertise cross promotional content over Virgin Media One, Virgin Media Two/Three/Sport/Player/On Demand.
A menu board is a visual execution where there is brand presence but no audio mentions.
Cost - €15,000 for 55 menu boards across two weeks.
Production not included.
Click here to view an example.
