A New Look for Ireland AM with the launch of The Bord Gáis Energy Book Club

Media Release

Tuesday 29th June, 2010

Viewers of TV3’s Ireland AM were in for a treat this morning (Tuesday, 29th June) as three of Ireland’s top authors, Derek Landy, Claudia Carroll and Senator David Norris launched the new Bord Gáis Energy Book Club. The sponsorship of this popular slot adds to the company’s growing involvement in the area of books and reading.

Complimenting the recent Bord Gáis Energy Readiscover Your Local Library Week, and their sponsorship of the Book of the Decade and Irish Book awards, the Bord Gáis Energy Book Club aims to involve Bord Gáis Energy customers even further in the reading space. Speaking about the sponsorship, David Bunworth, managing director, Bord Gáis Energy said, “We are really pleased to be involved with TV3 and their flagship show Ireland AM. Book Clubs are a growing phenomenon throughout the country and we believe the Bord Gáis Energy Book Club will facilitate those with a love of reading and who wish to immerse themselves further in the world of books and reading”.

Pat Kiely, Commercial Director with TV3 said, “Bord Gáis Energy have already demonstrated huge commitment to the promotion of books and reading in Ireland so they are a great partner to have on board as sponsors of our Book Club on Ireland AM. As Ireland AM extends its lead as the number one breakfast show in Ireland, we know the Bord Gáis Energy Book Club will be a strong audience driver and one of the most popular slots on the show.

The Bord Gáis Energy Book Club will air on Tuesday mornings at 9.35 with more book reviews and content available at www.tv3.ie

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For more information
Sarah Wagstaff
Pembroke Communications
Tel 087 647 0957 / 649 6473
sarah@pembrokecomms.ie

Ciara Byrne
TV3 Press Office
Tel 087 319 9732 / 01 4193329
Ciara.byrne@tv3.ie

Or Stiofain MacDhaibhead
Bord Gáis Energy
Tel: +353 1 602 1116 / 087 799 1206
smacdhai@bordgais.ie
www.bordgáisenergysupply.ie