Opportunity

Love Island Brand Licensing Opportunity

30th March, 2022

Brand Licensing gives permission to a client to align themselves with one of our shows through usage of the logo i.e Love Island

Unlike a sponsorship deal where we align the title sponsor with our own activity around a show, brand licensing allows the client to decide on where and when they want to use the show branding for their own marketing activity outside of VMTV platforms.

What can a brand license be used for?

• Websites 
• PR – explicit partnership terminology
• App
• Experiential
• On pack
• Point of sale
• Comms and marketing
• CRM, newsletters
• Live social commentary
• Use of brand with influencers

The agreement is valid for 1 month either side of the show. 4 months in total.

Categories Available: 

• Travel / Airline 
• Sporting Retail 
• Drinks 
• Smartphone 
• Skincare / Tanning 
• Hair Care 
• Telco 
• Health Food 

Gold Package Includes - €75,000

• Website
• PR
• App
• Experiential
• On Pack
• Point of Sale
• Direct mail
• CRM/Newsletters
• Social media
• Live Social commentary
• Influencers

Platinum Package - €100,000 

Gold Package + Usage of assets on TVC

For more information please contact clientsolutions@virginmedia.ie or your agency rep.